7m77 Privacy Policy

1. Introduction

This Privacy Policy sets out the basis on which 7m77 ("we", "us", "our", or "the Platform") collects, processes, stores, and protects personal data provided by or about individuals who access and use the 7m77 platform at 7m77.io ("the Platform"), including all sports betting, live casino, slot gaming, and related services.

7m77 is committed to handling your personal data with transparency, integrity, and in accordance with applicable data protection laws and principles. By creating a 7m77 account, completing the 7m77 Login, or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy.

This policy applies to all players and visitors interacting with the 7m77 platform, with particular relevance to players based in Bangladesh. Where this policy references "personal data", it means any information that can directly or indirectly identify you as an individual.

2. Data Controller

For the purposes of this Privacy Policy, 7m77 acts as the data controller in respect of personal data collected through the 7m77 platform. As data controller, 7m77 determines the purposes for which and the means by which personal data is processed.

All inquiries, requests, and complaints relating to the use of your personal data should be directed to the 7m77 Data Privacy team at [email protected]. We will acknowledge all data-related requests within 5 working days and aim to resolve them within 30 calendar days of receipt.

3. Data We Collect

7m77 collects personal data across several categories, depending on how you interact with the Platform. The categories of personal data we collect are described in the table below.

7m77 does not collect or process any special categories of sensitive personal data (such as biometric data, health information, or political opinions) unless you voluntarily provide such information in the context of a responsible gaming self-assessment.

4. How We Use Your Data

7m77 uses the personal data collected from players for the following purposes:

• Account Management: To create, maintain, and administer your 7m77 player account, verify your identity, and manage your 7m77 Login credentials securely.
• Service Delivery: To process bets, execute deposits and withdrawals via bKash, Nagad, Rocket, Upay, and Bangladeshi banks, and provide access to all games and betting markets available on the Platform.
• Age and Identity Verification: To confirm that you are at least 21 years of age and to comply with Know Your Customer (KYC) obligations. This is a legal requirement and is non-negotiable for continued use of the Platform.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, money laundering, collusion, bonus abuse, and any other activity that threatens the integrity of the Platform or harms other players.
• Responsible Gaming: To monitor player behaviour for indicators of problem gambling, enforce self-imposed limits, and proactively reach out to players who may be at risk.
• Customer Support: To respond to your inquiries, resolve disputes, process complaints, and maintain records of communications for quality assurance purposes.
• Marketing Communications: To send you personalised promotional offers, bonus notifications, and news about 7m77 products and features — but only where you have provided your consent to receive such communications. You may withdraw this consent at any time.
• Platform Improvement: To analyse usage patterns, diagnose technical issues, and improve the performance, design, and content of the 7m77 platform.
• Legal and Regulatory Compliance: To meet obligations imposed by applicable law, including responding to lawful requests from courts, regulators, and law enforcement authorities.

5. Legal Basis for Processing

7m77 processes personal data only where a lawful basis exists for doing so. The applicable legal bases are as follows:

• Performance of a Contract: Processing is necessary to deliver the services you have requested, including account management, payment processing, and access to betting and gaming products.
• Legal Obligation: Processing is required to comply with applicable laws and regulations, including age verification, anti-money laundering (AML) obligations, and Know Your Customer (KYC) requirements.
• Legitimate Interests: Processing is necessary for 7m77's legitimate interests, including fraud prevention, Platform security, responsible gaming monitoring, and service improvement — provided these interests are not overridden by your data protection rights.
• Consent: Where processing is based on your consent (e.g., receiving marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6. Sharing Your Data

7m77 does not sell or rent your personal data to any third party. We may share your data with the following categories of third parties where strictly necessary:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, BRAC Bank, and other payment partners require access to transaction data to process your deposits and withdrawals.
• Identity Verification Services: Third-party KYC and age verification providers may process your identity documents to confirm your eligibility to use the Platform.
• Game Content Providers: Software providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may process certain technical data (such as session tokens and game results) to deliver their games on the Platform.
• IT and Security Service Providers: Cloud hosting, cybersecurity, and infrastructure providers who process data on our behalf under strict data processing agreements.
• Regulatory and Law Enforcement Authorities: Where required by law or by a valid legal order, 7m77 may be required to disclose personal data to government bodies, regulatory authorities, or law enforcement agencies.
• Professional Advisers: Legal counsel, auditors, and other professional advisers may have access to personal data where strictly necessary for the services they provide to 7m77.

All third parties with whom 7m77 shares personal data are contractually required to process that data in accordance with applicable data protection principles and are prohibited from using it for any purpose other than that for which it was shared.

7. Cookies and Tracking Technologies

7m77 uses cookies and similar tracking technologies to enhance your experience on the Platform, ensure proper functionality, and gather usage analytics. The types of cookies used by 7m77 are described below:

• Strictly Necessary Cookies: These are essential for the Platform to function correctly. They enable core features such as your 7m77 Login session, security controls, and payment processing flows. These cookies cannot be disabled.
• Performance and Analytics Cookies: These cookies collect anonymised information about how visitors use the Platform — which pages are visited most frequently, how long sessions last, and where errors occur — to help us improve performance and usability.
• Functional Cookies: These cookies remember your preferences (such as language settings and game history) to provide a more personalised experience on return visits.
• Marketing and Targeting Cookies: Where you have given consent, these cookies track your activity on the Platform to deliver more relevant promotional offers and personalised content. You may withdraw consent for these cookies at any time.

Most web browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of the 7m77 platform, including your ability to complete the 7m77 Login process or access certain games.

8. Data Retention

7m77 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The retention periods applicable to each category of data are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any identifiable individual.

9. Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data held about you by 7m77:

• Right of Access: You have the right to request a copy of the personal data that 7m77 holds about you, along with information about how it is being used.
• Right to Rectification: You have the right to request that 7m77 correct any inaccurate or incomplete personal data held about you without undue delay.
• Right to Erasure: In certain circumstances, you have the right to request that 7m77 delete your personal data. This right is subject to legal obligations that may require 7m77 to retain certain data for a defined period.
• Right to Restriction of Processing: You have the right to request that 7m77 restrict the processing of your personal data in certain circumstances, for example while a rectification request is being considered.
• Right to Data Portability: Where processing is based on your consent or on a contract, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to 7m77 processing your personal data where the basis for processing is legitimate interests. You also have the right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of your data rights, please contact 7m77 at [email protected] with the subject line "Data Rights Request — [Your Registered Username]". We will acknowledge your request promptly and respond in full within 30 calendar days.

10. Data Security

7m77 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 7m77 platform.
• Encrypted storage of sensitive personal and financial data at rest on secure servers.
• Role-based access controls that limit internal access to personal data to authorised personnel only.
• Continuous network monitoring, intrusion detection, and security alerting systems.
• Regular security audits, vulnerability assessments, and penetration testing by qualified information security professionals.
• Strict data processing agreements with all third-party service providers who handle personal data on behalf of 7m77.
• Staff training on data protection obligations and secure data handling practices.

Despite these measures, no system of data security is entirely infallible. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 7m77 will notify affected players without undue delay and take all reasonable steps to mitigate the impact of the breach.

You are also responsible for maintaining the security of your 7m77 Login credentials. 7m77 strongly recommends using a unique, strong password and enabling two-factor authentication on your account. Never share your login details with any third party.

11. Children and Minors

The 7m77 platform is strictly intended for adults aged 21 years and above. 7m77 does not knowingly collect, process, or store personal data from individuals under the age of 21. If you are under 21 years of age, you are not permitted to register for or use the 7m77 platform under any circumstances.

If 7m77 becomes aware that personal data has been collected from an individual under the age of 21 without verifiable parental or guardian consent, we will take immediate steps to delete that data and close the associated account. If you have reason to believe that a minor is using the 7m77 platform, please contact us immediately at [email protected].

12. Changes to This Privacy Policy

7m77 reserves the right to update, modify, or replace this Privacy Policy at any time. Any changes will be published on this page with an updated "Last Updated" date at the top of the document. Where changes are material — meaning they significantly affect how your personal data is processed or your rights in relation to it — 7m77 will notify registered players via the contact details associated with their account prior to the changes taking effect.

Your continued use of the 7m77 platform after any update to this Privacy Policy constitutes your acceptance of the revised policy. We recommend reviewing this page periodically to stay informed about how 7m77 handles your personal data.

The English-language version of this Privacy Policy is the authoritative version. In the event of any inconsistency between a translated version and the English original, the English version shall take precedence.

13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or about how 7m77 processes your personal data, please contact us using the details below. We take all privacy-related inquiries seriously and will respond in a timely and thorough manner.

If you believe that 7m77 has not adequately addressed your privacy concern, you may escalate your complaint to the relevant data protection authority or consumer protection body in your jurisdiction. 7m77 is committed to resolving all privacy disputes in good faith and will cooperate fully with any such authority in the course of a formal investigation.